Software for use in digital commerce and the retail industry, namely, software for boosting, augmenting and enhancing the conversion rate, average order value, and/or lifetime value of one-time purchasers into subscribers when used with paid subscription based rewards programs and transactions; application programming interface (API) software that enables developers to build software applications for use in the retail and digital commerce industry namely, software for paid subscription based transactions and rewards programs; software for use in digital commerce and the retail industry, namely, software for paid subscription based transactions and rewards programs to drive customer engagement through discount or subscription programs enabling customers to obtain discounts or other benefits on selected or purchased goods and services through use of a membership and/or subscription based rewards programs; Software for use in digital commerce and the retail industry, namely, software for paid subscription based transactions and rewards programs for connecting customers with discount or subscription programs of merchants for the purposes of increasing customer engagement and/or value; Software for use in digital commerce enabling recurring billing, namely software for physical good subscriptions, recurring memberships, and digital subscriptions; Software applications to improve and optimize the conversion rate, average order value, and/or lifetime value of one-time purchasers into subscribers through paid subscription based rewards programs and transactions, and to enhance the business value of a subscriber who subscribes to a paid subscription based program or rewards programs

Providing a website featuring on-line, non-downloadable software for point of sale transactions; providing a website featuring on-line, non-downloadable software for use in e-commerce and the retail industry, namely, software for point of sale transactions to drive customer engagement and/or value through discount or subscription programs enabling customers to obtain discounts on goods and services, or other benefits, through use of a membership program, and tracking outcomes of the customer engagement; Software as a Service (SaaS) services featuring for use in e-commerce and the retail industry, namely, software for point of sale transactions to drive customer engagement through discount or subscription programs enabling customers to obtain discounts on goods and services, or other benefits, through use of a membership program, and tracking outcomes of the customer engagement