The mark consists of an abstract image of three people that is to the left of the words GOLD COAST HEALTH PLAN in dark blue, above the words TOTAL in dark blue and Care in light blue, above a yellow plus sign and the word ADVANTAGE in dark blue. The abstract image consists of three circles representing heads above three intersecting half ovals representing upper bodies. The middle half oval is dark blue and the middle circle is dark blue with white in the middle, and is superimposed over the other two people shapes. The shape on the left consists of a yellow circle with white in the middle, above a yellow half oval shape, with the outer side bending inward halfway down to look like a forearm bent at the elbow. The inner side of the yellow half oval resembles an arm with the lower arm bending at the elbow at a distance below the outer arm. The half oval shape on the right is light blue and the circle is light blue with white in the middle. The light blue half oval shape is the mirror image of the yellow half oval shape.