The mark consists of he stylized words "Pacific Bean", with "Pacific" appearing to the left and "Bean" to the right of a central circular design. The circular design features a stylized anthropomorphic coffee bean character wearing sunglasses, smiling, and holding a cup in one hand while giving a "hang loose" or "shaka" hand gesture with the other. The character is encased within a sunburst design, with wavy rays extending outward from the circular frame. The mark is presented in black and white.