The mark consists of of the wording "HARD TO KILL" displayed at the top in bold, stylized letters decorated with a black and white pattern. The word HARD is in green color, TO in white color and KILL in red color. Below it is the word "AZTECA" also written in a decorative font with a similar pattern and color scheme, where the letters AZ are in green color, the letters TE in white color and the letter CA in red color.At the center, there is a black-and-white portrait of a man wearing a traditional Mexican sombrero and a bandolier. The edges of the image have a torn paper effect, with green, white, and red borders. At the bottom, there is an illustration of two skeletons dressed as mariachi musicians, one playing an accordion and the other a guitar in black and white colors. On either side of them, there are stylized agave plants in colors brown, green and white. The lower section of the image features horizontal stripes in green, white, and red color. The white color in the background represents transparency and is not part of the mark.