The mark consists of a stylized drawing of a man wearing a dark grey and black shirt with yellow buttons, dark grey and black pants, green vest, red neckerchief, brown and white cowboy boots, black spurs with yellow buttons and a brown sombrero with green, white and red lines. The man is wearing a red belt with a yellow buckle and a yellow letter "S" in the middle of the belt buckle. Above one hand is a brown taco with green, red and white stuffing and his other hand is making a “thumbs up” sign. His hands and face are light brown. He has two white teeth and red tongue. His face bears black sideburns and long black mustache.