The mark consists of the words "Primo's Nature" in a stylized Black Font, overlapping a solid green circle surrounded by a white circle with a fading, thin black line. On the outside of the black fading circle, in a curved styling are the words "100% Natural Artisan" over the top of the mark, and the words "Soaps & Soy Candles" under the mark. There is a green dot on the left and right side of the main text in the mark.