The mark consists of Main text is the word DATA top, center Bold Blue type with Red arrows pointing right and left signifying turn-signals. The word or acronym DATA spelled out in Blue below is Drivers Against Turn-signal Abuse. Tag lines in Black text across the lower section of the page reads Safety - Education - Awareness - Courtesy. This block of text and graphics is considered the Logo for the non-profit organization DATA or Drivers Against Turn-signal Abuse.