Downloadable software in the nature of a mobile application for use by guests to manage their reservations and memberships, create profiles, purchase and manage upgrades, experiences and events, manage customizable loyalty programs, and communicate and otherwise engage with hospitality venues; Downloadable software in the nature of a mobile application for use by restaurants, nightclubs, hotels, wineries, breweries, and other hospitality venues to oversee and manage their operations by making reservations, organizing and administering waitlists, floorplans and table seating, inventory optimization, creating restaurant guest profiles, aggregation and analysis of guest data, conducting customer relationship management, processing and tracking customer payments, analyzing and tracking guest satisfaction and reputation management, revenue management, facilitating and automating marketing messages and campaigns, conducting contactless ordering and payments, processing online ordering, organizing and managing inbound customer requests, and managing venue memberships and loyalty programs; Downloadable computer software applications for a widget that is placed directly on the website of a restaurant, nightclub or entertainment venue that allows guests to interact directly with the venue for purposes of making reservations, event ticketing, purchasing experiences, online ordering, large group dining, marketing opt-in, and communicating and otherwise engage with hospitality venues