The mark consists of A stylized logo that includes the company's name, 'Altura,' in an illustrated font with thick, capitalized, and fluid letterforms. The letters incorporate unique, organic shapes with smooth curves and exaggerated elements. For example, the two 'A' letters feature elongated exterior legs as well as bridges that extend beyond the perimeters of the outer legs and connect back to the tops of the letters. The design displays the company's name with stylized elements to represent the brand's identity.