The mark consists of The mark consists of the words FŌAM in capital letters and beauty in lower case cursive letters underneath. FŌAM is the focal point with the Ō as a heart with a macron above it. It is pronounced FO-EM. The word FŌAM in our mark is distinctive and intentional and sets it apart from the traditional English word "foam" which is merely descriptive. The macron serves as a visual cue that this is not referring a generic foam product, but rather something unique, and specific to our brand.