The mark consists of The Senior Benefits Insurance Services logo consists of the following design elements: 1. Logo Layout & Structure The logo features a modern and professional design that conveys trust, security, and expertise in the insurance industry. It includes both a graphic symbol and stylized text, making it versatile for digital and print applications. 2. Color Scheme Primary Colors: Blue (#2CABE2 and 0C1333) – Represents trust, reliability, and financial security. Gold (#E0B04A or similar shade) – Symbolizes success, stability, and premium services. Accent Colors: White or light gray elements for contrast and readability. 3. Typography (Fonts Used) The company name, "Senior Benefits Insurance Services", is written in a bold, all caps, clean, and Montserrat bold & Montserrat font that exudes credibility. The tagline (if included) is in a smaller, complementary font that remains easy to read. 4. Graphic Symbol/Icon (if applicable) The logo incorporates a shield representing a compass, protection, insurance, and security. Inside the shield/compass there is a rising sun to symbolize growth, retirement planning, and long-term care. 5. Design Style & Presentation Minimalist and clean – avoiding overly complex details for clarity and professional appeal. Scalable – Ensuring visibility and readability across various applications (business cards, website, brochures, and signage). Vertical design.