The mark consists of a stylized circle design consisting of a dark blue border with the word “KABU” centered wrapping around the top of the circle and the word “BUILD-A-BEAR” being centered wrapping around the bottom of the circle. The words appear in white font followed by a stylized pink paw print on each side of the word “KABU”. A pink leopard print cat wearing red heart shaped glasses is on the left-hand side of the circle and a blue monkey is on the right-hand side of the circle with each character appearing after the pink paw print. A light brown bear with a heart on the chest and a bow tie by the ear next to another light brown bear with a heart on the chest wearing a red baseball cap in the center of the circle design against a light blue background. A yellow bunny above the two light brown bears and a dark brown bear below the two light brown bears.