The mark consists of a colorful illustration of a shark in an underwater scene. The shark is wearing a pirate hat and has a playful expression with text, SHARP END mentioned on the nose tip, the shark is sipping the drink from a straw and is surrounded by vibrant marine life and coral. The ocean floor features treasure chest with a crab sitting over it, sea plants and other sea animals, including, clown fish, sea horse, squid swimming around. Above the shark, the text "420 CRAFT BEVERAGES Handcrafted – Refreshing – Irresistible" is prominently displayed. In front of the shark, a wooden sign reads "REEF SHARK SELTZER." At the bottom 21+ ONLY is mentioned in white font.