The mark consists of a black semi-circle on the left slightly overlapping and embracing, but not touching, a smaller blue semi-circle on the right placed together to form a circle. Centered within the circle is a stylized vertical flame comprised of 3 individual blue flame elements situated vertically and joined with a single black flame element also situated vertically. Below the circle and centered is the word "THE" in all caps in black in a serif typeface. Extended away from the word "THE" horizontally to the left and right are two blacks lines with a bar at the end of each line. Below the word "THE" and the back lines and centered are the words "INFINITE FLAME" horizontally in all caps in blue in a serif typeface.