The mark consists of the words “GO-FORTH” appearing within the outline of a left-pointing horizontal arrow immediately above the words “HOME SERVICES” appearing in a shaded right-pointing horizontal arrow, with the words “pest control” followed by a vertical line followed by the words “smart homes,” all appearing immediately above the shaft of the left-pointing arrow, and with the words “heating/cooling” followed by a vertical line followed by the word “plumbing,” all appearing immediately below the shaft of the right-pointing arrow.