Software as a service (SAAS) services featuring software for enabling implementation of chatbots for business purposes; Software as a service (SAAS) services featuring software for enabling implementation of chatbots as customer representatives and sales representatives to assist customers and potential customers in searching for goods and services, educating, assisting, and qualifying customers and potential customers, to provide demonstrations of products and services and other product and service information to customers and potential customers; Software as a service (SAAS) services featuring software for enabling implementation of an artificially intelligent chatbot assistant; Software as a service (SAAS) services featuring software for development of customer personas; Software as a service (SAAS) services featuring software for capturing and development of customer personas to personalize conversations with customers and potential customers