The mark consists of The mark consists of a stylized outline of the state of North Carolina, depicted as a solid black-bordered shape. Positioned outside and above the outline, the words "Old North State" appear in a serif typeface, with "Old" in a smaller font size and aligned above the word "North." The word "State" is the same size as "North," forming a cohesive phrase. Below this inside the outline, the word "Sweets" is written in a slightly slanted, decorative, italicized serif-style font. To the right of the word "Sweets," an image of two sweet potatoes is displayed, one full sweet potato and one-half of a sweet potato depicted as having been cut in half, with interior details shown as small curved lines. The entire design is presented in black and white, with no claim to a particular color.