The mark consists of The words "ORDINARY AMERICAN" in bold, uppercase font. The letters are evenly spaced and have a strong, blocky appearance. Integrated into the text are silhouette figures of a cowboy and a cowgirl replacing the "I" in each word. The letter "I" in "ORDINARY" incorporates a cowboy silhouette standing in place of the vertical stroke, while the letter "I" in "AMERICAN" features a cowgirl silhouette replacing it. Apart from the text, a separate symbol features a cowboy and a cowgirl in silhouette (the same charcters used as the "I" of each word of ORDINARY AMERICAN). The cowboy is depicted wearing a hat, boots, long sleeves and jeans, walking with a relaxed posture in mid step of a dance with his hands in his pockets. The cowgirl, positioned beside him, has long, flowing hair and is wearing boots and a fitted outfit, striking a confident, dynamic pose. She has one hand on her hip, with the other securing her cowboy hat onto her head. This design reinforces themes of traditional American lifestyle, rugged individualism, and Americana.