The mark consists of a whole pineapple positioned in the center in shades of brown, light brown, orange, light orange, yellow, and light yellow, with its leaves in various shades of black, gray, light gray, and dark gray. In the upper left corner, there is a circular pineapple slice in shades of brown, light brown, orange, light orange, dark orange, yellow, and light yellow. On the center right, a triangle shaped pineapple slice appearing in shades of brown, light brown, dark brown, orange, light orange, dark orange, yellow, and light yellow. At the center of the image, the word 'YUMI' is displayed vertically in black font within a white box.