The mark consists of The “N” in SANE is intentionally chaotic, symbolizing the tangled thoughts and emotions that define who we are. This distortion of the “N” transforms SANE into INSANE, visually and conceptually blurring the line between the two states of being. It serves as a reminder that these seemingly opposite states are, in fact, deeply interconnected parts of the same human experience.The chaotic design of the “N” and the abstract figure beneath it represent a disordered mind, giving physical form to the confusion and unpredictability of people. The head-like shape at the base signifies the human connection to these thoughts, grounding the abstract nature of mental chaos with a reminder of our shared humanity.This logo encapsulates the duality at the core of the Imsane brand—a space where the tension between calm and chaos is embraced, and where the boundaries between sanity and insanity are celebrated as part of our collective journey toward self-understanding.