Franchising, namely, consultation and assistance in business management, organization and promotion; Franchising, namely, offering business management assistance in the establishment and/or operation of real estate brokerage offices; Franchise services, namely, offering business management assistance in the establishment and operation of real estate brokerage offices, including an incentive award program for real estate professionals; Administration of a customer loyalty program which provides incentive awards to real estate professionals; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Advertising services; Preparing advertisements for others; Creating and updating advertising material; Internet advertising services; Advertising of commercial or residential real estate; Real estate advertising services; Real estate marketing services; Promoting the goods and services of others; Promoting the goods and services of others over the Internet; Providing consumer information in the field of real estate; Personnel recruitment consultancy; Referrals in the field of real estate brokerage; Business services, namely, registering, screening and verifying the credentials of third-party vendors, suppliers and contractors on behalf of others; Arranging and conducting trade shows in the field of real estate and real estate franchise services; Real estate auctions