The mark consists of the outline of the country Ethiopia on a beige background. Inside the outline is the stylized wording "KIAA COFFEE Ethiopian SINGLE ORIGIN". The top of the outline is in red with a white horizontal line going across the top of the red section. Beneath the red is a yellow portion with white interconnecting triangles at the bottom. Beneath the yellow is a green portion with a white line towards the top and a design element comprised of repeating intersecting white diagonal lines with a white dot between the lines on the top and bottom. Beneath the top green portion is a brown portion with the stylized wording "KIAA" written in white font. There are no center lines in either "A" in "KIAA". There is a green portion beneath the brown portion with the stylized word "COFFEE" written in white font. Beneath the lower green portion is a yellow portion containing the stylized brown words "ETHIOPIAN SINGLE ORIGIN" written on two lines. There is a design element comprised of a brown coffee bean and leaves to the right of the stylized wording. On the bottom of the outline of Ethiopia is a portion in red.