The mark consists of a shaded rectangle in which the center of the left and right sides form curved, outward facing triangles, with L-shaped lines forming a partial border inside the rectangle, ornamental squares separating the L-shaped lines, and the word COLAMECO’S in capital letters and stylized font above the words PRIMO NATURALE in capital letters and stylized font. A shaded circle featuring a stylized column is centered and appears on top of the top edge of the shaded rectangle. The bottom edge of the shaded rectangle forms a downward pointing triangle with an ornamental square appearing underneath the point, and curved, stylized lines appearing outside the left and right edges.