The mark consists of the word "AMERICAN" is written in large, bold, white, graffiti-style letters with a black outline. The letters are partially overlaid by a graphic of an American flag, with the red and white stripes and white stars visible. A red powder coating gun is depicted as part of the "A" in "American." Below "American" is the phrase "POWDERCOATING" in smaller, black letters with white outline. Below the "G" in "POWDERCOATING" is the small stylized word "Solutions" in black. The words are situated within an oval shape with a metallic-like dark-gray/silver border. The black in the background is not claimed as a feature of the mark.