The mark consists of The story started about a year ago when I was doodling in my sketch book while eating a Bratwurst from a local vendor in Vienna. I drew some characters that were in the form of bratwursts. I revisitedthe doodles about a month later after I was talking to my husband about Lil DiKtators and how horrible they are for the world in general and how could this word have another meaning. My mind went straight to the word play and the funny correlations people make with nicknames and objects. I thought it was a brilliant way to make this word mean something else and offer a service to people which is the opposite of the real meaning behind the word. After a lot of research and brainstorming I came to the conclusion that a Bratwurst, Potato and Schnitzel - casual fast food dining experience was missing from the vast fast food franchises out there… and so “Lil Diktaters” was born. The royal blue, cadmium orange and white colored Logo will be used within the restaurant, outside Logo, general commercial and advertising Logo and on merchandises that might be developed in later stages.