The mark consists of six yellow ovals circumscribed with a red outline, at the center of which lies the wording "ORO" in a red stylized font, scattered throughout the mark, with the largest oval at the bottom above the wording "Sabroso y Rendidor!" in a red stylized font. At the top left corner of each oval lies a second, overlapping red oval, with the word "CAFE" written in a yellow stylized font at the center of the oval. The wording "ES LA HORA DE ORO" in a red stylized font appears four times scattered throughout the mark. In the center of the logo is a miscellaneous cone-shaped object with red outline, and at the bottom of the cone are 9 overlapping coins in red outline and design, with the image of a Native American outlined in red contained within the coins. The white background of the coins, cone-shaped object and around the oval designs is not a feature of the mark.