Providing online facilities for live streaming video of promotional events via a social networking platform; Providing online facilities for connecting sellers with buyers via a social networking platform; Promoting the goods and services of others via the internet and communication networks via a social networking platform; Promoting the goods and services of others by means of distributing advertising via the internet and communication networks via a social networking platform; Marketing, advertising and promotion services via a social networking platform; Business and advertising services, namely, managing, tracking, analyzing, reporting, measuring and optimizing electronic payment transaction data for others via a social networking platform; Business and advertising services, namely, advertising services for tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance via a social networking platform; all of the aforementioned services excluding television programming