EL SECRET - Trademark Details
Status: 630 - New Application - Record Initialized Not Assigned To Examiner
Serial Number
99047845
Word Mark
EL SECRET
Status
630 - New Application - Record Initialized Not Assigned To Examiner
Status Date
2025-02-19
Filing Date
2025-02-19
Statements
Indication of Colors claimed
The color(s) • Negro: #000000 (fondo) • Blanco: #ffffff (texto e ícono) • Naranja: #ff5404 (borde del círculo) is/are claimed as a feature of the mark.
Description of Mark
The mark consists of the words “EL SECRET” in bold, uppercase letters using the font Artegra Sans SC Extra Bold. The text is white (#FFFFFF) and is set against a black background (#000000).The letters “E” and “T” in “SECRET” are connected, giving the text a seamless and structured appearance. The registered name is “EL SECRET”—it does not include the letter “O” in the registration.At the end of the word “SECRET,” there is an orange circular design (#FF5404) that visually suggests the presence of an “O” but is actually a graphic element rather than a textual character.Inside this orange circle, there is a white silhouette of a chef figure running or walking toward the left. The chef figure is depicted holding a spoon in their hand and wearing a chef’s hat. The figure is slightly tilted forward, emphasizing movement toward the left direction.Design and Color Elements: • Text: “EL SECRET” in uppercase, bold letters using Artegra Sans SC Extra Bold. • Typography & Letter Connection: • The letters “E” and “T” in “SECRET” are connected, creating a unified typographic flow. • The word ends at “T”, and the circular element is a design feature, not a textual letter in the registered name. • Color Palette: • Black (#000000): Background color. • White (#FFFFFF): Used for the text and the chef icon inside the circle. • Orange (#FF5404): Used for the circular design element at the end, visually resembling an “O” but functioning as a logo component. • Chef Icon within the Circle: • The figure inside the orange circle is a stylized chef, shown in motion toward the left. • The chef is holding a spoon in one hand and is wearing a chef’s hat. • The body posture suggests forward movement, making the figure appear as if it is running or walking to the left. • The circle containing the chef figure is perfectly geometric and proportionally aligned with the text.Trademark Protection Scope: • The registered word is “EL SECRET”—the “O” does not exist as part of the official text. • The orange circular design functions as a logo element that visually replaces the “O” in appearance but is not a registered letter. • The connected “E” and “T” ensure the integrity of the typography is maintained as a distinctive design choice. • The chef icon inside the orange circle is part of the overall branding and design identity.
Goods and Services
Flavourings, other than essential oils, for foods
Translation of Words in Mark
The English translation of the Spanish wording “EL” in the mark is The.
Classification Information
International Class
030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice. - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking-powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes
046
Class Status Code
6 - Active
Class Status Date
2025-02-19
Primary Code
030
Current Trademark Owners
Party Name
Party Type
10 - Original Applicant
Legal Entity Type
01 - Individual
Address
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Correspondences
Name
JULIO C Lopez
Address
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Trademark Events
Event Date | Event Description |
2025-02-19 | NEW APPLICATION ENTERED |
2025-02-19 | APPLICATION FILING RECEIPT MAILED |