The mark consists of a two-dimensional portion of trade dress representing the front side of product packaging. The wording "AURAGLOW" appears in white stylized font at the top, with the letter "O" in "AURAGLOW" in the shape of a white circle with a small white solid semi-circle underneath. Below "AURAGLOW" is a realistic photographic depiction of a clear whitening strip in shades of white. Below the whitening strip is a white circle containing the word "XX%" in white stylized font over the wording "HYDROGEN PEROXIDE" in white stylized font, where the "XX" is a phantom element indicating a numeric percentage. To the right of the circle is a smaller white circle containing the wording "NHAP" in white stylized font. Positioned to the above left the wording is a white "+" symbol, which is integrated with the circular border, making it appear as an extension of the circle. Below the circles is the wording "WHITENING STRIPS" in white stylized font over the wording "FLEXIBLE STRIPS THAT WHITEN TEETH IN 30 MINUTES" in white stylized font over a horizontal white line. The dotted or broken lines depicting the shape of the trade dress indicate the placement of the trade dress on the packaging and are not part of the mark. The rectangular shape of the background is not claimed as a feature of the mark.