The mark consists of The logo itself is in the shape of a circle with rope border on the outside, blank space and another rope circular border within that. In the center of the second set of ropes is the state of Durango, Mexico. The center of the state has an animated bearded man with a mustache and goatee with a cowboy hat. In the lower right section just out of the state is the established date in Canva sans. The brand name Barba Twist Michelada is capitalized, bold and outlined. Barba Twist is on the top half of the logo in a curve overlapping the two border ropes. Michelada is in the lower section, centered and curved of the logo overlapping the two ropes. Under the logo is our slogan centered and curved upwards along the bottom starting with a hashtag, zero spaces, in canvas sans with the N,P,N, O capitalized with 3 a's at the end. On top of the logo is our second slogan centered and curved downwards.