The mark consists of the literal element "K.E.M.G." with dots separating the letters, written in a stylized form. A horizontal line is positioned directly above and below the text. Above the text is a circular design enclosed in a rectangle, resembling a textured surface. The design features a three-dimensional representation of a sad face, appearing as a rough stone-like structure. The edges of the circle have a jagged, feathered effect, surrounding the central design.