The mark consists of Flaunt Your BLACKNESS! The word "BLACKNESS!" is repeated eleven times down the front of the shirt. OWN YOUR STORY, EMBRACE YOUR ROOTS, AND SHINE BOLDLY. FLAUNT YOUR BLACKNESS IS UNAPOLOGETIC PRIDE. At the bottom of the design, there's an image of Africa, a world globe, a heart, and a copyright symbol. The image is a silhouette of a Black male and Black female placing a gold crown on each other's head. This logo will be printed on cotton black and white unisex tee shirts, hoodies, and caps (headwear) with gold, white, and black lettering.