The mark consists of the wording DR. SIMI and THE SAME FOR LESS shown in the color blue. To the right of the wording is a cross shown in red. Below the wording “DR. SIMI” is a small rectangle in red and a larger blue triangle containing the wording “THE SAME FOR LESS”. Adjacent to the cross is a blue single line circle with a white background containing a caricature of an old man’s head in beige. The moustache and some top hair are white, the eyes, facial lines, inside of the ears and mouth and other side hair are black and the tongue is pink.