The mark consists of 1. Wordmark Design & Typography• The primary text in the logo is "boo", written in a bold, rounded, sans-serif typeface.• The letter "b" is the most prominent element, featuring a thick, curved design.• The two "o" characters are separate circular shapes, positioned to the upper right of the "b", giving the appearance of playful bubbles or liquid droplets.• Inside the left vertical stroke of the "b", the word "milka" is written in a much smaller, simple sans-serif font, positioned discreetly yet visibly.2. Color Scheme• The logo uses a dual-tone color palette with the following specifications: • Bright Pink (#FF0099 or similar): Applied to the letters "b", "o", and "o", making them the dominant visual elements.• Light Blue/Cyan (#00CCFF or similar): Used for a background splash behind the "b", resembling a liquid or milk splash.3. Graphic Elements & Layout• The light blue splash effect behind the "b" mimics the appearance of a milk or liquid spill, reinforcing the lactation theme.• The two "o" characters are distinct from the "b", appearing as bubbles or milk droplets, adding a sense of movement and fluidity.• The "milka" text placement inside the "b" creates a subtle but intentional branding element.4. Distinctiveness & Industry-Specific Association• The combination of bold, rounded typography, milk splash, and dual-color design is unique within the lactation and maternal care industry.• The playful yet professional aesthetic caters specifically to brands associated with lactation, breastfeeding, and maternity products.• The contrasting colors of pink and blue enhance brand recognition and emotional connection, making the logo visually striking and memorable.5. Trademark Protection Scope• Stylized wordmark: Protection extends to the unique typographical arrangement of "boo", particularly with the placement of the "o" characters as detached bubbles.• Graphic elements: The light blue splash behind the "b", representing milk, is a crucial and distinguishing feature.• Color combination: While individual colors may not be trademarkable, the specific use of bright pink and light blue in this composition contributes to brand identity.• Industry relevance: The logo’s association with lactation products further strengthens its distinctiveness in the market.