The mark consists of the uppercase letters ‘K,’ ‘A,’ ‘L,’ 'L', ‘A,’ ‘W,’ and ‘A,’ rendered in a bold, stylized font and arranged within a square formation. The letter ‘K’ is positioned in the upper-left quadrant, the two appearances of the letter ‘L’ forms the top upper right wall of the square and the left outer wall of the square, and the other letters are oriented around each other to complete the square design.