The mark consists of the words "the Waite" in a stylized format. The word "the" is presented in lowercase cursive font, conveying an approachable and feminine feel. The word "Waite" is displayed in a serif font, with elegant and refined strokes that add sophistication and timelessness. The logo uses a vibrant poppy-red color for all text, creating a warm and inviting aesthetic. The design is minimalistic and modern, aligning with the brand’s focus on supporting women through meaningful life stages.