The mark consists of the name "DogMat" prominently in bold, gold uppercase and lowercase letters on a black background. The font is Six Caps.To the left of the text, there is a white graphic of a showerhead with water droplets falling, symbolizing the dog cleaning and grooming service.Below the main brand name, the tagline "City Sleek, Paws Clean" appears in a smaller, gold font reinforcing the brands urban and pet hygiene theme.The overall color scheme consists of black, gold and white, creating a strong contrast that makes the text and graphic elements stand out clearly.