The mark consists of the words "PMR LIFE CARE PLANS" in capital letters, with capital letters "LLC" in smaller type, on a vertical axis, to the right of the S in PLANS, the words "physicians planning for life" in smaller lowercase type underneath, and above the PL in PLANS a cross shape comprised of a series of four lines beginning at each end of the cross, some of which terminate before connecting with others and some of which meet with others at ninety-degree angles.