The mark consists of The mark consists of the words “Los Planchados” written in a brown stylized font, below which there is a brown graphic design of a brown bull standing on top of a red label shape design with yellow margins. Inside the label shape design, on the top right part, there are the words “DESDE 1987” written in a white stylized font, and in the middle, there are the words “EL Ranchero” written in a bigger white stylized font. Below the label there are the words “TACOS DE BARBACOA” written in a black stylized font and flanked by two black horseshoes. The white outside the design is just transparent background and is not claimed as a feature of the mark.