The mark consists of The trademark spells out the brand name KURATONICS. The U,R,A,T,N,I,C and S are in an uppercase sans serif font and solid black. The K and O have been stylized. The K is comprised of a a solid black chevron (pointing to the left, the point creates a sharp corner and the 2 ends are rounded). The vertical line part of the K is comprised of 2 gradient sections - the top half is a dark blue to light blue vertical gradient and the bottom half is an orange to magenta vertical gradient. The O is enhanced to represent a lab flask with a tube sticking out from the top as a continuation of the letter. Above the tube illustration are 5 circular bubbles in a clustered formation sharing a vertical gradient of dark blue to light blue. Inside the O is an illustration of a liquid/water wave which has a vertical gradient of orange to magenta.