The mark consists of the literal element "Bowl Boss açaí" written in stacked format with "Bowl" being written in yellow stylized font and "Boss açaí" written in white stylized font. The literal elements are set inside of a white incomplete square border which is set inside of a distressed image of a pink and purple circle meant to represent an acai fruit. The circle has purple splats on the top right and a singular purple splat to the bottom left of the circle. There are also blue and green leaves emerging from the top left corner of the circle. The remaining color white represents background and is not a feature of the mark.