The mark consists of The words Home and Shark in blue with a stylized A in the word Shark that will be used individually as a favicon on the website and as an app identifier. The word Shark is additionally stylized with a fading black line to envoke a horizon of water. The stylized A in Shark looks like a shark fin with a chimney stack on the left side and it has a door with a knob in the middle, to give the feeling of a house and shark fin at the same time.