The mark consists of A silhouetted bearded male figure with head and neck only displayed with a Cowboy Hat worn low on the figures eyebrow. Letters color in bold Navy Blue. Directly below this image the words in capital letters NATIVE BLUE BOURBON is stated in prominent Navy blue color. Directly below the caption stated above is a smaller caption in capital letters as well but smaller in height are the words BOURBON COMPANY. This is in Navy Blue Color as well. The image in total has no background color.