The mark consists of a stylized, bold wordmark featuring sharp, jagged edges and symmetrical shapes inspired by wildlife skulls and traditional wooden taxidermy plaques. Its rugged design reflects the untamed energy and rebellious spirit of rock music, while paying homage to the cultural heritage of Wisconsin’s heartland. Combining a modern aesthetic with nostalgic Midwestern influences, the logo serves as a proud emblem for the Rock Fest community, embodying strength, individuality, and the enduring legacy of rock.