The mark consists of The mark features a cartoon figure drawn in a minimalistic style, facing away from the viewer. The figure is depicted wearing a blue suit with exaggerated, rounded proportions, and the arms are extended outward in a welcoming gesture. The figure has a side-profile view of a bald head with brown hair on the sides. Above the figure, the text "WELCOME INNS" is written in bold, curved, uppercase blue letters forming an arch. Below the figure, the text "OF AMERICA" is written in bold, uppercase blue letters in a straight line. The entire design is enclosed within a blue rectangular border, giving the logo a framed appearance.