The mark consists of The Max Mindset logo, which is a stylized wordmark with an accompanying icon. The icon is a minimalist depiction of a mountain range with three peaks. The middle peak is the highest and has a red flag planted on its summit. The mountains are rendered in a flat, two-dimensional style with a gray color palette. There is a white cloud floating above the mountains. The word "MAX" is positioned above the word "MINDSET." Both words are capitalized and use a sans-serif font with a distressed, textured effect. "MAX MINDSET" is rendered in a sky blue color. Below the wordmark, the tagline "max earn, max burn" appears in lowercase letters. The font is a clean sans-serif, and the color is a deep red. Overall, the logo conveys a sense of aspiration and achievement through the mountain imagery, while the bold, textured typography adds a touch of ruggedness. The contrasting blue and red color scheme creates visual interest and reinforces the brand's name and tagline.