Entertainment services, namely, producing and distributing multimedia content, including videos, podcasts, television shows, web series, and articles about sneakers, footwear, casual shoes, athletic footwear, sandals, boots, dress shoes, loafers, slippers, heels, flats, shoe soles, midsoles, and insoles; organizing and conducting sneaker conventions, pop-up shops, product launch events, panel discussions, exhibitions, scavenger hunts, and obstacle courses related to sneakers and footwear; providing non-downloadable videos, interactive online experiences, and augmented reality content featuring news, reviews, interviews, and analysis about sneaker culture and footwear; providing recognition and incentives via awards and contests for excellence in sneaker collection and footwear design; hosting live-streamed events, auctions, and online games related to sneakers and footwear; providing a website featuring entertainment, news, and consumer product information about sneakers and footwear.