On-line retail store services featuring health and wellness products; Provision of an on-line marketplace for buyers and sellers of goods and services from third parties for use in online and virtual worlds, including but not limited to health and wellness-related virtual merchandise and digital collectibles; administration of a rewards program to promote the goods and services of others; advertising services and sales promotion for others delivered via a website, mobile application, interactive software representing virtual worlds, digital environments, and extended reality (XR) virtual environments, including but not limited to blockchain, NFTs, and AI technologies; auctioneering services concerning virtual goods, digital collectibles, and other application tokens; arranging and conducting events for commercial, promotional, or advertising purposes in connection with virtual goods, digital collectibles, and other application tokens, with a focus on health, wellness, and lifestyle industries, including community-building features and user engagement tools; Online retail store services featuring virtual goods, namely, health and wellness products for use in online virtual worlds