The mark consists of the word “Bingo” is in stylized font with the final “o” being depicted as a circle with three features extending outward and a spoked-wheel feature extending inward; the outward features include a rectangular shape, a thin small rectangle connecting a larger rectangular shape and a long thin rectangle; the spoked-wheel feature has eight spoke-like pieces equally spaced and connecting to a small circular hub; the word “Lotto” is in a stylized font and the numbers “2”, “4”, and “7” are stylized and each number is in a circle and oriented in a diagonal along the long thin rectangle feature.