The mark consists of The wording "Amul" in white stylized letters, "RAJBHOG KULFI" in white stylized letters above non-Latin characters in white stylized font, "Net Content: 1.76 oz (50 g)" in black stylized letters. In the center of the mark is a cream-colored frozen dessert with brown almond pieces and tan cashew pieces on top of a brown stick featuring the wording "Amul" in red stylized letters, all inside a splash of cream-colored milk. There are almond and cashew pieces also featured in the milk. The top third of the background is featured in a magenta color with white design elements. Brown and dark grey horizontal lines are seen below the magenta background. The bottom third of the of the mark shows the background in white with grey wavy lines horizontally throughout.